Should Politics Stay Out of Your Business?

In this episode of Talkin’ Shit with the Cincottas, Sal and Alissa Cincotta dive into the polarizing intersection of politics and business—and whether the two should ever mix. With brutal honesty, they break down why expressing political opinions publicly could cost you clients, bookings, and relationships in the photography world and beyond.

From cancel culture to social media echo chambers, they explore the risks business owners take when they tie their personal beliefs to their brand. You’ll hear candid stories, some sharp opinions, and a call for common sense: if you’re not in the business of politics, maybe don’t make it part of your business.

Key topics include:

• Why neutrality might be your safest business move
• The illusion of influence online
• Social media’s role in political performativity
• How assumptions (not facts) are costing photographers work
• Why the media profits from division

Whether you’re an entrepreneur, creative, or just someone trying to stay sane in today’s hyper-politicized climate, this episode will make you think twice before posting that next hot take.